In the grand tapestry of football, few symbols carry the weight, the expectation, and the sheer mythology of the number 10 jersey. It’s more than a digit on a back; it’s a crown, a burden, and a promise all at once. I’ve spent years analyzing the game, from the chalkboard tactics to the cultural phenomena, and I can tell you, the allure of the number 10 is a story of artistry versus efficiency, of the individual genius within the collective machine. It’s a topic that never gets old, especially when you see how its legacy continues to shape the sport at every level, including in fascinating revamps like the one underway at the University of the East under new head coach Chris Gavina. That program’s renewal makes me think about how foundational philosophies are built, and at the heart of many, you’ll find an idea of who wears that iconic number and why.
Historically, the number 10 was assigned to the team’s central attacking midfielder, the trequartista, the player operating in the “hole” between midfield and attack. But to reduce it to a positional designation is to miss the point entirely. The number became legendary because of the men who wore it. Think Pelé, the Brazilian magician who defined an era with 1,281 career goals (a figure that, while often debated, cements his mythical status). Diego Maradona’s Hand of God and Goal of the Century in 1986 weren’t just moments; they were the acts of a number 10 who carried a nation on his shoulders. Zinedine Zidane, with his balletic control, and Lionel Messi, whose entire career has been a masterclass in redefining the role’s possibilities—these aren’t just players; they are the archetypes. They were the conductors, the unpredictable creators, the ones fans paid to see because they could produce something from nothing. I’ve always had a soft spot for the classic number 10s like Roberto Baggio or Francesco Totti, players whose loyalty and creativity felt deeply human amidst the increasing commercialism of the sport. Their game was about vision, not just velocity.
The reason the number 10 is so legendary boils down to freedom and responsibility. In a sport increasingly dominated by pressing systems, data analytics, and tactical rigidity, the number 10 was traditionally the exception. Coaches would build a team structure and then, almost as an act of faith, grant the player in the number 10 jersey a license to roam, to improvise, to break the very patterns the team worked on all week. This created a unique psychological contract with the fans. We didn’t just expect goals or assists; we expected magic. We expected the player to see passes others couldn’t, to dribble past three defenders in a phone booth, to take—and usually score—a decisive free-kick in the 89th minute. The weight of that expectation is immense. For every Messi, there are a dozen prodigies who struggled under the pressure of inheriting that shirt at a big club. I believe that’s what makes it so compelling; it’s a high-wire act between genius and collapse.
This brings me to the interesting case of the University of the East’s revamp under Chris Gavina. Now, collegiate football is a different universe from the World Cup, but the principles of building a team identity are universal. When a new coach comes in to remake a staff and a program, fundamental questions are asked: What is our philosophy? Who is our engine? Who will be our leader on the pitch? In many setups, that leadership and creative burden falls on the player deemed worthy of the number 10. Gavina’s rebuild is a microcosm of this tradition. He’s not just recruiting athletes; he’s likely looking for that one player with the tactical intelligence, technical grace, and mental fortitude to embody the playmaker role. Will that player literally wear the number 10? Maybe, maybe not. But the concept—the need for a creative fulcrum—is absolutely central. It’s a reminder that the legend of the number 10 isn’t confined to Camp Nou or San Siro; it’s a template for team-building that resonates from the grassroots up. Seeing a university program consciously build around such a concept is a testament to the enduring power of the idea.
However, we must acknowledge that the classic number 10 is, in many ways, an endangered species. The modern game, with its relentless physical demands and gegenpressing, often favors systems over stars in that specific role. The 4-3-3 with hard-working midfielders has, in some leagues, eclipsed the 4-4-1-1 with a dedicated trequartista. Yet, I’d argue the essence of the number 10 has simply evolved, not vanished. Kevin De Bruyne, wearing 17 for Manchester City, performs all the classic number 10 functions—vision, passing, game-breaking ability—from a slightly deeper or wider starting position. The jersey number might be different, but the spirit is the same. The legend persists because it represents a fundamental truth about football: at its best, it is an art form. And every art form needs its master artists. The number 10 jersey is their historical badge of office.
So, who wears the iconic number 10? It is worn by the anointed one, the dreamer, the executor of a coach’s faith. It’s worn by players like Pelé and Messi who defined epochs, and it’s sought after by coaches like Chris Gavina at the University of the East, who understand that even in a team sport, you need a heartbeat. The number is legendary because it symbolizes the part of football that can’t be fully quantified—the moment of inspiration, the flash of genius, the beautiful, unpredictable chaos that makes us all fall in love with the game in the first place. As long as that element exists, the aura of the number 10, whether physically stitched on a jersey or embodied in a player’s role, will remain forever untouchable.